Sunday, 29 March 2009

You've been framed

You saw it in the later part of last week - the Met getting its ideological retaliation in first, trying to shape the 'information battlespace' by worrying publicly about violence at the Put People First March. (And here's the other Met worrying about climate change).

And then there was the ritualistic distancing by various trades unions types. The fringe benefit for our apolitical friends in blue is that time spent proclaiming your innocence is time you can't spend getting the (metaphorical) boot stuck into the Enemy (blue-eyed bankers, finance capital, the System, greed, Capitalism - choose your abstraction).

That's what they teach you on the first day of Perception Management 101, I assume.

But anyway, two other examples of 'framing' recently - an "obvious" one from the front page of the Financial Times for March 10, about Youtube pulling official music videos from its site:

“I don’t think anyone is going to be happy about this, but there’s general understanding that we all need to work under terms that are reasonable for our businesses and we’re hoping we’ll come to a quick resolution,” Patrick Walker, YouTube’s director of video partnerships in Europe, told the Financial Times.

In a blog note, Mr Walker said the costs would be prohibitive, with YouTube losing significant amounts of money on every playback under the proposed PRS terms.

He said there was also a lack of transparency – PRS was unwilling to tell YouTube what songs were included in the licence so it could identify works on the service.

PRS for Music is a collecting agency that issues “mechanical” and performing licences for music to be used online, or performed or broadcast.

Steve Porter, chief executive of PRS for Music, said the organisation was “shocked and disappointed” at the last-minute notice of YouTube’s “drastic action”. “We believe [this] only punishes British consumers and the songwriters whose interests we protect and represent.”

Both sides trying to make the other guy the bad guy, obviously enough.

But then, if you really want a master-class in this stuff, get your eyes around this from the latest Private Eye. If it stands up (and Private Eye stories often do), it's delicious...

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